.seo-home{padding:80px 6%;max-width:1440px;margin:auto;display:grid;grid-template-columns:1.1fr 1fr;gap:8%;align-items:start}.seo-home h1{font-size:clamp(40px,4.8vw,68px);letter-spacing:-.055em;margin:24px 0}.seo-home p{max-width:640px;font-size:16px;line-height:1.7;color:var(--muted)}.seo-home .seo-lead,.seo-lead{font-size:21px;line-height:1.5;color:var(--ink)}.seo-home .button{margin-top:16px}.seo-home-links{display:grid;gap:18px}.seo-home-links>a{display:block;border:1px solid var(--line);border-radius:22px;padding:28px}.seo-home-links>a:hover{background:#fff5ce}.seo-home-links span{font-size:10px;letter-spacing:1.5px;font-weight:700}.seo-home-links h2{font-size:32px;line-height:1.1;letter-spacing:-1.3px;margin:22px 0 14px}.seo-home-links p{font-size:14px}.seo-home-links b{font-size:13px}.seo-guide{padding:24px 6% 60px}.seo-breadcrumb{display:flex;flex-wrap:wrap;gap:12px;align-items:center;font-size:12px;color:var(--muted);margin-bottom:34px}.seo-breadcrumb a{font-size:12px;min-height:32px}.seo-guide-head{display:grid;grid-template-columns:1.5fr .7fr;gap:6%;align-items:center;border-bottom:1px solid var(--line);padding-bottom:52px}.seo-guide h1{font-size:clamp(40px,5.1vw,70px);line-height:1.03;letter-spacing:-.055em;margin:24px 0}.seo-guide-head img{width:100%;height:370px;object-fit:cover;object-position:center 30%;border-radius:24px}.seo-guide-head .button{margin-top:15px}.seo-reading{max-width:780px;margin:45px auto}.seo-reading p,.seo-reading li{font-size:17px;line-height:1.8;color:#50544a}.seo-reading h2{font-size:30px;letter-spacing:-1px;line-height:1.2;margin:44px 0 16px}.seo-reading h3{font-size:20px;margin-bottom:10px}.seo-reading a:not(.button){text-decoration:underline;text-underline-offset:4px}.seo-reading li{margin-bottom:16px}.seo-reading blockquote{margin:28px 0;padding:26px;border-left:4px solid var(--yellow);background:#fff4cd;font-size:19px;line-height:1.7}.seo-topics section{border-bottom:1px solid var(--line);padding:8px 0 25px}.seo-guide-cta{background:var(--yellow);padding:30px;border-radius:22px;margin-top:42px}.seo-guide-cta h2{margin-top:0}.seo-byline{font-size:12px!important;margin-top:38px}.seo-public-footer{display:flex;flex-wrap:wrap;gap:18px;margin:25px 0;font-size:13px}.seo-public-footer a{text-decoration:underline;text-underline-offset:4px}@media(max-width:700px){.seo-home{display:block;padding:48px 6%}.seo-home-links{margin-top:36px}.seo-home h1{font-size:42px}.seo-guide-head{display:flex;flex-direction:column;align-items:stretch;gap:30px;padding-bottom:35px}.seo-guide-head img{height:260px}.seo-guide h1{font-size:43px}.seo-guide .seo-lead{font-size:18px}.seo-reading{margin-top:28px}.seo-reading p,.seo-reading li{font-size:16px}.seo-reading h2{font-size:26px}.seo-guide-cta{padding:25px}.seo-breadcrumb{margin-bottom:22px}.seo-public-footer{display:grid;gap:12px}}
.download-copy h1{font-size:clamp(40px,5vw,64px);letter-spacing:-.055em;line-height:1.05}
.seo-page header .brand img{display:none}
.seo-jump-links{display:flex;flex-wrap:wrap;gap:8px 22px;margin:25px 0 30px;padding:15px 0;border-block:1px solid var(--line)}.seo-jump-links a{font-size:13px;min-height:32px}.seo-resource{background:#fff4cd;border:1px solid #e8ce77;border-radius:22px;padding:30px;margin:34px 0 45px}.seo-resource h2{margin-top:18px}.seo-resource ul{padding-left:22px}.seo-resource li{margin-bottom:7px}.seo-resource .seo-resource-note{font-size:12px;margin-bottom:0}.seo-questions details{border-bottom:1px solid var(--line);padding:6px 0}.seo-questions summary{cursor:pointer;padding:16px 0;font-size:17px;font-weight:700;line-height:1.5;min-height:48px}.seo-questions details p{margin:4px 0 18px}@media(max-width:700px){.seo-resource{padding:24px}.seo-jump-links{gap:4px 18px}.seo-resource .button{white-space:normal}.seo-questions summary{font-size:16px}}